John Mescall
Global Executive Creative Director at McCann Worldgroup
New York, Estados Unidos
TituloThe Electric Helper 2
Agência
Campanha The Electric Helper
Anunciante General Motors Corp.
Marca Chevrolet
Data da primeira Transmissão/Publicação 2019 / 5
Sector Empresarial Automotor
Filosofia After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn´t know where there was gas and wasted their last drops of gasoline looking for more gasoline. Chevrolet went on the streets with the brand experience called “The electric helper”, their first 100% electric car, helping drivers, means of transport and emergency services to find gasoline. This car traveled the zones with gas stations and through #Reportegas in Twitter shared in real time information detailed about kind of gasoline available, maximum load and waiting time of supply of it. People decided the road of the car and got the reports of their zones through Twitter and also by Instagram stories.
Tipo de Mídia Interatividade
CCO
Global Executive Creative Director
Executive Creative Director
Global CCOs
Global CCOs
Global CSO
Global COO
Creative direcor
Deputy Executive Creative Director
Writer
Digital Integration Director
Business Lead
Head of Operations
Agency Producer
Agency Producer
Produtor executivo
Produtor executivo
Produtor executivo
Produtor executivo
Director
ANimator
Music
Graphic
Corporate Communications
Corporate Communications
Client Approval

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