| Titulo | Space Descent With Tim Peake |
| Brief | Space Descent with Tim Peake, a two-year educational programme, created in partnership with Samsung and the Science Museum Group. Its aim: to inspire UK students from disadvantaged backgrounds, around the possibilities of STEM learning and the science and technology behind space travel.We remodelled a double decker bus to replicate the ISS and used Samsung technology to enable a variety of educational experiences, including a face and body mapping augmented reality spacewalk. Ultimately, the tour aims to address a national occupational shortage in STEM areas, by inspiring a new generation of scientists, engineers and astronauts from lower income backgrounds. |
| Agência |
Cheil London
|
| Campanha |
Space Descent With Tim Peake
|
| Anunciante |
Samsung Electronic
|
| Marca |
CSR
|
| Posted | Novembro 2019 |
| Sector Empresarial | Eletrodomésticos e áudio-visual
|
| História | Samsung's partnership with The Science Museum Group aims to create immersive, exciting and accessible experiences which genuinely help those who participate to travel beyond their confines, enriching their mind and body through technology. |
| Tipo de Mídia |
Exterior
|
| Director executivo criativo |
Russell Schaller
|
| Head of Innovation |
Matt Jukes
|
| Redator |
Hannah Davies
|
| Redator |
Chloe Davies
|
| Director de arte |
Sam Shepherd
|
| Head of Strategic Services |
David Coombs
|
| Diretor dos Negócios |
Chloe Siddall
|
| Senior Account Manager |
Justin Robertson
|
| Head of Project Management |
Katie Bailey
|