Sam Shepherd
Creative Director at Deutsch, New York
New York, Estados Unidos
TituloFlavor Drop
Agência
Campanha Flavor Drop
Anunciante Hard Seltzer Beverage
Marca Truly Hard Seltzer
PostedJunho 2020
Sector Empresarial Cervejas, sidras
História These flavored-inspired, custom mailers – targeted to sneaker influencers – delivered the new, crisper fresh taste of Truly to a niche, but vocal audience in their own visual language. World-renowned illustrators were briefed to bring Truly’s unique flavors to life. Participating talent included Alex Trochut, Bang Sangho, Alva Skog, Eero Lampinen, Justyna Stasik, La Boca, Mike Wilcox, Rich Tu, Sophy Hollington, Shawna X, James Dawes, and Sean Friedmen.  In addition to generating in-depth unboxing videos and flavor reviews from each of the targeted influencers, Truly Flavor Drop started conversations around the brand’s willingness to embrace the creative class and set the stage for future collaborations. 
Tipo de Mídia Packaging Design
Pós produção
Director de arte
Director de arte
Redator
Redator
Redator
Animação
Designer
Designer
Artista digital
Artista digital
Artista digital
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Fotógrafo
Produtor
Produtor
Produtor
Produtor
Director criativo
Director criativo
Director criativo
Director executivo criativo
Director executivo criativo
Produtor executivo
Chief Creative Officer
Social Media Manager
Account Management Team
Account Management Team
Account Management Team

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