Canon PIXMA Printers - "For The Stuff Of Life"

VCCP

VCCP Global

2789

Marca: Canon PIXMA Printers
País: Reino Unido

Anunciante: Canon Inc.

Titulo	For The Stuff Of Life
Agência	VCCP
Campanha	For The Stuff Of Life
Anunciante	Canon Inc.
Marca	Canon PIXMA Printers
Data da primeira Transmissão/Publicação	2023 / 8
Sector Empresarial	Impressoras e Digitalizadores
História	Canon Europe today is launching an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together. Created in partnership with EMEA creative agency of record, VCCP, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the ‘last-minute school project’ admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the ‘home office space’ plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA. A hero 30” AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids’ artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work - the stuff of life.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Advertising Agency	VCCP
Produtora	Rogue Films
Marketing Manager	Sam Shaw
Campaign	Graham Browne
Director criativo	Jim Capp
Equipa criativa	Pip Bishop
Equipa criativa	Chris Hodgkiss
Managing Partner	Bridget Limbrey
Produtor da agência	Rosie Good
Designer	Tom Loach
Realizador	Simon Ratigan
Produtor	Tim Nunn
Post	Jason Wallis @ Electric Theatre Collective
Produção	Jason Wallis @ Electric Theatre Collective
Pós produção	Rowland Kimber
Pós produção	Ben Honour
Editor	Sam Jones
Marketing Director	Susie Donaldson
Senior Manager	Pierre Meurice
Product Marketing Co-ordinator	Suhaib Hussain
Content Project Manager	Ben Morse
Diretor dos Negócios	Danielle Shedletzky
PR Senior Account Director	Tom Nowlan
Account Manager	Percy Fagent
Executivo de contas	Amelia Brown
Head Of Planning	Stefan Siedentopf
Planeador estratégico	Scott Isaac
Creative Producer	Emma Winton
Integrated Production Director	Doris Tydeman
Artworker	Toby Kadir
Artworker	James Perry
Pós-produção	Girl&Bear
Pós produção	Heather Mooney
Animação	Billy Wright
Compositor	Sine Studios
Compositor	George Stephenson
Audio Mixinng	Phil Bolland
Audio Mixinng	Frankie Beirne
Auditivo	Julian Marshall
Media Buying Agency/Media Planner	Merkle / Dentsu