L'Oréal - "Paywall Down (112s)"

WMcCann

WMcCann São Paulo, Brasil

Prêmios

3505

Esse anúncio faz parte da Coleção ACT Responsible

Marca: L'Oréal
País: Brasil

Anunciante: L'Oréal

Titulo	Paywall Down (112s)
Brief	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Agência	WMcCann
Campanha	Paywall Down
Anunciante	L'Oréal
Marca	L'Oréal
Posted	Novembro 2022
Sector Empresarial	Saúde, higiene e produtos farmacêuticos
História	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Tipo de Mídia	Interatividade
Executive Chairman	Hugo Rodrigues
Chief Executive Officer (CEO)	André França
CCO	Mariana Sá
Executive VP	Marcio Borges
Director criativo	Ricardo Weitsman
Director assistente criativo	João Resende
Director de arte	Bruno Mukai
Director de arte	Ana Rocha
Redator	Andrea Lobato
Redator	Humberto Nogueira
Redator	Igor Pontes