| História | The National Drowning Prevention Alliance (NDPA.org) is bringing attention to common misperceptions about how and when drownings occur to help save lives. Drowning is the single leading cause of death for children 1-4 and the second leading cause of injury death for children 5-14. According to NDPA, 88% of child drownings occur with at least one adult present, and 50% of children drown within 25 yards of a parent or other adult. With millions of families and friends celebrating the summer and the July 4th holiday around pools, oceans and lakes, NDPA is stressing the importance of close, constant, and capable supervision, while reminding parents that drownings can occur without warning and may not look or sound like what one might expect. The chilling :30 second PSA created by Doner, shows how easily the real signs of child drownings can go unnoticed even when adults are in the vicinity. In the video titled, “Drowning Doesn’t Look Like Drowning”, the audience is led to believe they are experiencing a beautiful summer day, but in actuality they are witnessing a child drowning. |