Titulo | Starving Artists |
Agência | BBDO New York |
Campanha | Crispy Satisfaction |
Anunciante | Mars, Inc. |
Marca | Snickers Crisper |
Data da primeira Transmissão/Publicação | 2016 / 1 |
Sector Empresarial | Chocolates, barras, rebuçados, pastilhas |
História | Snickers Crisper is the latest snack in the war against hunger. Its ads are based on the idea of combining two hunger symptoms to come up with an ever weirder new one. For instance, confused + foolish = confulish. But what if you applied the same thing to music? Snickers and Spotify invited real musicians into a recording studio and got them to record tracks that combined contrasting genres like lullaby and metal, or rap and yodel. The bizarre results showed what might happen if musicians got too hungry. |
Tipo de Mídia | Case Study |
Comprimento | |
Realizador | Ulf Johansson |
Produtora | Smith and Jones |
Produtor executivo | Philippa Smith |
Music Producer | Melissa Chester |
Produtor executivo | Amy Wertheimer |
Production Manager | David Rolfe |
Director de arte | Kayla Robinson |
Director de arte | Jimmy Morrissey |
Redator | Joey Henson |
Director criativo | Matt Herr |
Director criativo | Justin Bilicki |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Chief Creative Officer | Greg Hahn |
Chief Creative Officer | David Lubars |