Titulo | Reused Gift |
Agência | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campanha | Reusing Resources |
Anunciante | SOS Atlantic Forest Foundation |
Marca | SOS Atlantic Forest Foundation |
Posted | Fevereiro 2013 |
Sector Empresarial | Meio ambiente e ecologia |
Legenda | that is our gift to São Paulo. |
Filosofia | SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. |
Tipo de Mídia | Viral |
Comprimento | |
Director criativo | Fábio Fernandes |
Director criativo | Theo Rocha |
Supervisor de arte | João Linneu |
Redator | Thiago Espeche |
Director de arte | Rodrigo Adam |
Designer gráfico | Jomar Farias |
Designer gráfico | André Fasanella |
Supervisor de conta | Marcello Penna |
Supervisor de conta | Carmen Rodriguez |
Supervisor de conta | Rafael Franceschini |
Planeador | José Porto |
Planeador | Monica Bauer |
Planejador de Mídia | Lica Bueno |
Planejador de Mídia | Adriana Roza |
Director de publicidade | Marcia Hirota |
Director de publicidade | Afra Balazina |
Produção | Satélite |
Voz | Christine Behm |
Supervisor de publicidade | Luiz Marinho |