Coty - "Coverboy"

Grey New York

Grey New York New York, Estados Unidos

Prêmios

10641

Marca: Coty
País: Estados Unidos

Anunciante: Procter & Gamble

Titulo	Coverboy
Agência	Grey New York
Campanha	Coverboy
Anunciante	Procter & Gamble
Marca	Coty
Data da primeira Transmissão/Publicação	2016 / 10
Sector Empresarial	Cosméticos, produtos de beleza e perfumes
História	CoverGirl now has its first cover boy. The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador. CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives. Charles says his role with CoverGirl includes appearing in a TV commercial for the brand. The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube.
Tipo de Mídia	Social Media
Comprimento	127 seconds
Chief Creative Officer	Andreas Dahlqvist
Director criativo	Michael Bengtsson
Director criativo	jennifer andrews
Director criativo	Jeannie Chung
Designer	Emma Hsu
Designer	Angela Kim
Produtora	Townhouse
Produtor	Judi Nierman
Produtor	Alison Horn
Produtor	Jen Pugliese
Produtor	Jeremy Lewis
Produtor	Ed Case
Equipa criativa	Seema Patel
Equipa criativa	Ernesto James
Equipa criativa	Jennifer Clayton
Equipa criativa	Maria Vorovich
Equipa criativa	Natasha Howell
Equipa criativa	Diane Comstock
Equipa criativa	Soyoung Kwon
Equipa criativa	Danae Danta
Equipa criativa	Marta Pisera
Equipa criativa	Sam Woolf
Equipa criativa	Tracey Richman
Equipa criativa	Anna Kelce
Equipa criativa	Grace Morningstar
Director executivo criativo	Alice Ericsson
Director executivo criativo	Marco Pupo
Director executivo criativo	Joao Coutinho
Media Company	ZenithOptimedia
Fotógrafo	Tim O'Malley
Public Relations Expert	Marina Maher Communications, Inc.