Babita Baruah

In my 23rd year in the industry and with WPP, I now lead GTB India as Managing Partner.
I joined HTA ( Wunderman Thompson ) in Kolkata in 1996. Over the years, I took on roles in the agency’s Mumbai and Delhi offices, as well as working with the Wunderman Thompson Unilever team in Bangkok on Sunsilk and Lux.
My portfolio and experience extends across categores in FMCG, Finance, Technology. Besides being part of global agency teams on Nestle, Johnson and Johnson and Radiant & Knorr in Unilever. I have also led the Nokia India agency business, before moving on to setting up a dedicated integrated solutions team for PepsiCo, India, in 2016.
I am very passionate about the intersection of consumer behaviour, culture and technology, leading to creative solutions that shift the needle for the brand and business. Collaboration with WPP and non WPP partners has been key to my business relationships. I believe in the power of influence of the communication industry towards a purposive future.
In 2004, I was one of the 12 Indian women to be selected for the prestigious British Chevening scholarship in the U.K, on Women and Leadership. In 2016, I was invited to Harvard Business School as a speaker on Trends in India Marketing, in the India Conference.
I am driven by diversity, mentoring young professionals, engagement with management institutes, initiatives for making the workplace culture conducive to inspired talent and strong partnerships. Along with my team, I have initiated programmes like SheHour and SheTime to connect and empower women at work in the workplace.
I live in Gurgaon with my husband Bobo Dutta and my fourteen year old daughter, Joya.