Gatorade - "Sweating is Glory"

Isla Sao Paulo, Brasil

2613

Marca: Gatorade
País: Brasil

Anunciante: PepsiCo Inc.

Titulo	Sweating is Glory
Agência	Isla
Campanha	Sweating is Glory
Anunciante	PepsiCo Inc.
Marca	Gatorade
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Bebidas carbonadas
Filosofia	Under the concept “Sweating is glory”, the campaign tells the brand’s historical functional credentials, showing perspiration like never before. Sweating is both gratifying and therapeutic. It’s the result of effort. That’s why keeping yourself hydrated is key; not just for those who are professional athletes, but also for those who work out. And who better to celebrate sweating than Gatorade, a brand born from the study of perspiration. Created by the agency Isla and produced by Stink São Paulo, ‘Sweating in Glory’ was directed by ®️Jones, the multi-award winning director and recipient of a Cannes Grand Prix in Film. Julian Tachella and Celeste Dalairac, the advertising agency’s Group CDs, said: “This is our first project at Isla and we are happy it is a regional campaign for such an iconic brand as Gatorade as well as working with their amazing team.” “Being able to count on Gatorade’s functionality through the rawness of sweat; we thought it was the simplest and freshest way of evoking that feeling which unites all of us who exercise: sweating is glory.” added Rodrigo Greco and Mariano Gamba, the agency’s DGCs. Gonzalo Chigó, Marketing Director for Gatorade Latin America, and Álvaro Ascenzo, Regional Marketing Manager for the brand, said: “At Gatorade we believe there’s always room for improvement. No matter what sport you practice or what your goals are, those who reach their sporting goals are the ones who work hard and stay properly hydrated to perform better every time.” The campaign has over 30 pieces of content that will be released in Mexico, Brazil, Argentina, Colombia and other countries in the region.
Tipo de Mídia	Branded Content
Comprimento	89 seconds
Mercado	México, Argentina, Colômbia
Chief Creative Officer	Ariel Serkin
Chief Creative Officer	Rodrigo Grau
Chief Strategy Officer	Mariano Serkin
Head Of Planning	Romina Celone
Managing Director & Head of Media	Victoria Clucellas
Director executivo criativo	Mariano Gamba
Director executivo criativo	Rodrigo Greco
Regional Group Creative Director	Celeste Dalairac
Regional Group Creative Director	Julian Tachella
Grouper PM	Karen Cortés
Head of Art	Alejandro Stea
Chefe de produção	Coqui Gimenez Uriburu
Produtora	Stink Films
Realizador	Ricardo Jones
Director de fotografia	Giordano Maestrelli
2nd Unit Director	Natan Neves
Director of Photography 2º Unit	Kairo Marcel Lenz
Director de arte	Ana Henriques
Assistant Director	Marina Hecker
Guarda-roupa/estilista	Isadora Bertolucci
Hair and Makeup	Luana Ramos Zinn
Cast Producer	Amanda Michelini
Product retoucher	Jorge da Costa Rodrigues
Production Director	Daniel Lombardi
Executive Director	Renata Dumont
Produtor executivo	Carolina Junqueira
Produtor executivo	Nathan Marino
Produtor executivo	Camila Martinez
Produtor executivo	Ana Gazal
Produtor executivo	Marcela Amstalden
Production Coordinator	Paula Macedo
Production Coordinator	Rafael Rocha
Production Coordinator	Mariana Kerche
Production Coordinator	Amanda Grell.
Production Coordinator	Melina Matuoca
Post Production Coordinator	Roberta Bruzadin
Post Production Coordinator	Regina Mimi
Post Production Coordinator	Igor Luiz
Editor	Maria Machado
Editor	Bruno Alves
Finished Artist	Camila Doimo
Pós produção	Clan VFX
Colorist	Osmar Jr.
Empresa de design sonoro	Satelite Audio
Service Team	Fernanda Costa
Service Team	Renata Schincariol
Service Team	Daniel Chasin
Finishing Assistant	Alexandre Avicena
Production Coordinator	Camila Guedes
Production Coordinator	Letícia Oliveira
Production Coordinator	Bea Vieira
Production Coordinator	Mariana Tardelli
Production Coordinator	João Piccoli
Voice Talent	Jorge Fernandez
Soundtrack Production	Papamusic
Still Photography	Los Vocalinos
Director de publicidade	Martín Watson
Director de publicidade	Gonzalo Chigó
Director de publicidade	Alvaro Ascenzo
Director de publicidade	Gonzalo Lemos