| Titulo | Jet |
| Agência | Y&R London |
| Campanha | Idle Thumbs - Virgin Mobile |
| Anunciante | Virgin Mobile |
| Marca | Virgin Mobile |
| Data da primeira Transmissão/Publicação | 2003 / 11 |
| Sector Empresarial | Serviços de telefone móvel |
| Legenda | The Devil Makes Work For Idle Thumbs |
| Resultado | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director de arte | Richard Denney |
| Redator | David Henderson |
| Realizador | Paul Hunter |
| Director de contas | Georgina Wood |
| Director de publicidade | James Kydd |
| Actor/celebridade | Busta Rhymes |
| Planeador | Tom Morton |
| Planeador | Sherree Halliwell |
| Deputy Planning Director | Tom Morton |
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