Breast Cancer Care - "The Woman Behind The Cancer"

M&C Saatchi Group

M&C Saatchi Group Global

12974

Titulo	The Woman Behind The Cancer
Agência	M&C Saatchi Group
Campanha	Support for the woman behind the cancer
Anunciante	Breast Cancer Care
Marca	Breast Cancer Care
Data da primeira Transmissão/Publicação	2012 / 2
Sector Empresarial	Associações de informação e de luta contra doenças
Filosofia	Breast Cancer Care in the UK is running "Support for the woman behind the cancer", an integrated advertising campaign using striking imagery to illustrate that behind most breast cancer diagnoses is a real woman with emotional and practical support needs. The campaign is centered around the concept of a woman emerging from a veil of medication. A video is supplemented with billboards and outdoor posters, and an opportunity for people to show their support for the woman behind the breast cancer.The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath.
Tipo de Mídia	Cinema
Realizador	Julia Fullerton-Batten
Produtor	Sue Cooke
Produtor	Bruce McKelvie
Equipa criativa	Morgane Alexandre
Equipa criativa	Christopher Ross-Kellam
Director criativo	Mark Goodwin
Fotógrafo	Wyatt Clark & Jones
Produtor	Susan Chedgey
Director de fotografia	Stuart Graham
Editor	Mark Burnett
Empresa de produção	Speade
Pós-produção	The Mill London
Efeitos especiais	Paul Schleicher
Conceito	Nathan McKenna
Conceito	Henrik Holmberg
Gráficos 3D	Amaan Akram
Gráficos 3D	Dan Moore
Gráficos 3D	Andy Nicholas
Gráficos 3D	Tom Bolt
Gráficos 3D	Sergio Xisto
Gráficos 3D	Sauce Vilas
Gráficos 3D	Luke Tickner