| Titulo | The last photo |
| Brief | We needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”. |
| Agência | adam&eveDDB |
| Campanha | The Last Photo |
| Anunciante | Campaign Against Living Miserably (CALM) |
| Marca | CALM |
| Data da primeira Transmissão/Publicação | 2022 / 6 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Legenda | Suicidal doesn't always looks suicidal |
| História | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Som | Wave Studios |
| Empresa de produção | Final Cut |
| Colorização | Rascal |
| Director executivo criativo | Mike Sutherland |
| Engenheiro de áudio | Jeff Smith |
| Music Supervision | James Radford |
| Designer | Scott Silvey |
| Equipa criativa | Andy Clough |
| Equipa criativa | Richard McGrann |
| Chief Creative Officer | Richard Brim |
| Chefe de produção | Jack Bayley |
| Colorist | James Bamford |
| Chefe de produção | Ben Sharpe |
| Director executivo criativo | Ant Nelson |
| Realizador | Max Fisher |
| Assistant Integrated Producer | Richard Bailey |
| Motion Graphics | Ed Christie |
| DP | Jim Joliffe |
| Pós produção | James Ireland |
| Editor | James Rosen |
| Assistant Producer | Jake Parker |
| Produtor de som | Beth Tomblin |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Scarlett Rudd |
| Produtor executivo | Carmen De Witt |
| Engenheiro de áudio | Parve Thind |
| Color Producer | Jai Mhach Durban |
| Music Producer | Morgan Pochin |
| Music Producer | Ben Robbins |
| Produtora | Cain&Abel |
| Música | Radford Music |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
| Press Relations | Hope & Glory |
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