James Bamford
Colorist at The Mill
London, Reino Unido
TituloGreat Brits
Campanha Great Brits
Anunciante DFS
Marca DFS
Data da primeira Transmissão/Publicação
Sector Empresarial Utensílios domésticos, decoração e jardinagem
História the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. 
Filosofia Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. 
Tipo de Mídia Televisão
Empresa de produção
Empresa de design sonoro
Director executivo criativo
Director criativo
Director criativo
Diretor dos Negócios
Director de contas
Executivo de contas
Head of TV
Produtor da agência
Director de fotografia
Director de fotografia
Pós produção
Sound Designer
Produtor da agência

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