|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Utensílios domésticos, decoração e jardinagem|
|História||the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.|
|Filosofia||Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.|
|Tipo de Mídia||Televisão|
|Empresa de produção||Big Buoy|
|Empresa de design sonoro||Jungle Studios|
|Pós-produção||The Mill London|
|Director executivo criativo||Nick Hastings|
|Director criativo||Darryl George|
|Director criativo||Jon Mitchell|
|Diretor dos Negócios||Blake Armstrong|
|Director de contas||Felicity Pelly|
|Executivo de contas||Camilla Renny-Smith|
|Head of TV||Emma Rookledge|
|Produtor da agência||Davina Hickson|
|Director de fotografia||Tat Radcliffe|
|Director de fotografia||Ray Coates|
|Pós produção||Richard Hawkins|
|Sound Designer||Owen Griffiths|
|Produtor da agência||Kate Bailey|
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