AB Inbev x Cristal Beer - "The Helping Pots"

VMLY&R Lima

VMLY&R Lima Miraflores, Perú

1164

Titulo	The Helping Pots
Agência	VMLY&R Lima
Campanha	The Helping Pots
Anunciante	AB Inbev x Cristal Beer
Marca	AB Inbev x Cristal Beer
Data da primeira Transmissão/Publicação	2021 / 8
Sector Empresarial	Cervejas, sidras
Filosofia	In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people, that’s why we created: The Helping Pots. We decided to recycle all our beer cans, and with the melted material we made more common pots for the poorest areas nationwide.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Chief Executive Officer (CEO)	Eduardo Grisolle
Director executivo criativo	Tin Sanchez
Director criativo	Beto Noriega
Director criativo	Jorge Soto
Director de arte	Oscar Gonzales
Redator	Luis Alburqueque
Director de contas	Raúl López-Guerra
Supervisor de conta	Ana Morales
Executivo de contas	Lizbeth Vargas
Production Director	Malena Mellado
Produtor	Célice Chicoma
Produtora	Señor Z
Music & Sound Design	Humanimal