Titulo | Tiger Royalty |
Agência | Happiness Brussels, an FCB Alliance |
Campanha | Tiger royalty |
Anunciante | Panthera |
Marca | Panthera |
Posted | Dezembro 2015 |
Sector Empresarial | Proteção, direitos dos animais e adopção |
História | Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Strategic Director | Karen Corrigan |
CEO Happiness Saigon | Alan Cerutti |
Director criativo | André Mota |
Chief Innovation | Kris Hoet |
Director de contas | Pascal Kemajou |
Designer gráfico | Anna Touvron |
Web Development | Bliss Interactive |
Editor | Philippe Blondeau |
Film Production Company | Moxy |
Produtor da agência | Bart Vande Maele |
Account Management Happiness Saigon | Livia Lancelot |
Account Management Happiness Saigon | Nejwa Jacobs |
Director criativo | Pieter Claeys |
Director criativo | Niek Eijsbouts |
Director criativo | Philippe Fass |
Director criativo | Geoffrey Hantson |