Titulo | Project Understood (130s) |
Agência | FCB Canada |
Campanha | Project Understood |
Anunciante | Google AI / Canadian Down Syndrome Society |
Marca | Google AI / Canadian Down Syndrome Society |
Posted | Abril 2020 |
Sector Empresarial | Instituições, organizações não governamentais |
História | Introducing Project Understood, a campaign that recruited the Down syndrome community to donate their voices to train Google’s speech recognition model to understand them. The more data collected the smarter the model gets – potentially improving speech recognition technology and making the world more accessible for the 78 million people with all forms of atypical speech. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Worldwide Creative Partner EVP | Fred Levron |
Director assistente criativo | Elma Karabegovic |
Director assistente criativo | Michael Morelli |
Director assistente criativo | Marty Hoefkes |
Redator | Shannon McCarroll |
Redator | Jason Soy |
Chief Strategy Officer | Shelley Brown |
Diretor de Estratégia | Eryn LeMesurier |
Diretor de Estratégia | Shelagh Hartford |
Strategy Coordinator | Audrey Zink |
Managing Diretor | Tracy Little |
Managing Diretor | Tim Welsh |
Director de contas | Blake Connolly |
Supervisor de conta | Olivia Selbie |
Agency Producers | Sarah Michener |
Agency Producers | Kristine Lippett |
VP of Operations | Shandi Horovitch Horovitch |
Project Manager | Cori Pettit |
Product and Technology Solutions | John Sime |
Head of Global Innovation | Kris Hoet |
PR | Shannon Stephaniuk |
Produtora | FuelContent |
Realizador | Scott Drucker |
Produtor de linha | Sarah Michener |
Director de fotografia | Scott Drucker |
Director de fotografia | Chet Tilokani |
Câmara | Scott Drucker |
Câmara | Chet Tilokani |
Som | Nicolas Field |
Make-Up | Neil Silverman |
Fotógrafo | Cassidy Clemmer |
Empresa de produção | Outsider Editorial |
Editor | John Gallagher |
Editor | Michael Barker |
Assistant Editor | Scott Edwards |
Produtor executivo | Kristina Anzlinger |
Transfer Facility | Alter Ego |
Colorist | Eric Whipp |
Online Facility | Alter Ego |
VFX Artist | Eric Perrella |
Alter Ego Producer | Caitlin Schooley-Groneveldt |
Grayson Matthews | |
Music Track Director | Mark Dominic |
Vlad Nikolic | |
Kelly McCluskey | |
Speech Pathologist | Amanda Cotton |