Johnsonville - "The Ballad of Bratsgiving"

Droga5

Droga5 New York, Estados Unidos

Prêmios

23103

Marca: Johnsonville
País: Estados Unidos

Anunciante: Johnsonville Sausage LLC

Titulo	The Ballad of Bratsgiving
Agência	Droga5
Campanha	We don't make sausage. We make family. And sausage.
Anunciante	Johnsonville Sausage LLC
Marca	Johnsonville
Data da primeira Transmissão/Publicação	2015 / 7
Sector Empresarial	Carne fresca, salsichas
História	For the past few months, Johnsonville and Droga5 have been hard at work launching some pretty hilarious content. From the first spots introducing Johnsonville’s brand platform, “We don’t make sausage. We make family. And sausage”, to last month’s “Bratfast in Bed”, it’s apparent that sausage is on fire these days (oh, the puns!) And now we move onto another time to celebrate family and delicious Johnsonville sausage - The holidays! Turns out that Johnsonville’s favorite holiday is August 16, which is National Bratwurst Day, or better known to us as “Bratsgiving”. In 2014, Johnsonville introduced the world to the magic and splendor of Bratsgiving. But, it became glaringly obvious that Bratsgiving would never become the undisputed best holiday of the year without a song. So, the sausage maker and Droga5 decided to compose the first Bratsgiving song, “The Ballad of Bratsgiving.” We even created an 80s-inspired music video to accompany it. Oh yes we did. While we believe “The Ballad of Bratsgiving” is a darn good Bratsgiving song, it could still be better. So we’re inviting everyone to write the third and final verse of “The Ballad of Bratsgiving” and submit the master verse on Johnsonville.com or on the brand’s Facebook page. The selected submission will be recorded and added to the end of our final song. Not much of a songwriter? Well Johnsonville is encouraging folks to celebrate Bratsgiving with their sausage families this August 16th and share their celebration photos via social with #Bratsgiving.
Tipo de Mídia	Music Video
Comprimento	126 seconds
Música	Tonefarmer
Chairman	David Droga
Chief Creative Officer	Ted Royer
Group Creative Director	Scott Bell
Redator	Craig Gerringer
Director de arte	Conner Tobiason
Chief Creation Officer	Sally-Ann Dale
Chefe de produção	Ben Davies
Head of Interactive Production	Niklas Lindstrom
Social Producer	Tasha Cronin
Chief Strategy Officer	Jonny Bauer
Diretor de Estratégia	Aaron Wiggan
Senior Strategist	Candice Chen
Senior Data Strategist	Lily Ng
Diretor de Estratégia	Brian Nguyen
Director de contas	Julia Albu
Director de contas	Chris Einhauser
Account Manager	Kate Tyler
Project Manager	Rayna Lucier
Vice President, Marketing	Fabian Pereira
Group Marketing Director	Jim Mueller
Brand Manager	Ron Schroder
Public Relations and Social Media Manager	Stephanie Dlugopolski
Marketing Creative Director	Tony Rammer
Produtora	D5 Films
Realizador	Mike Long
Director de fotografia	Matt Mitchell
Chefe de produção	Sara Vander Horn
Empresa de produção	D5 Films
Editor	Eric Harnden
Pós produção	D5 Films
Produtor executivo	Liz Higgins