Jonny spent the last six years prior to joining Droga working with BBH in the USA, Asia Pacific and London. Most recently, as the Group Planning Director on the Axe and Dyson accounts, Jonny lead Axe to sales success in three new product categories and helped them become the fastest packaged goods brand to reach $100 million in U.S. history. The work included creating the first entirely brand-funded series on MTV (Axe Gamekillers) and additional Axe programming on Spike TV network. Jonny has won a few Effies and planning awards along the way, including being the second ever recipient of the AAAA’s Grand Prix Planning award. Prior to BBH, Jonny specialized in branded content working on MTV, Sony, PlayStation and Warner Bros at A Vision, the London-based communications consultancy. He briefly went client side with a stint at Red Bull,the drinks company, as their entertainment-marketing strategist.