Lisa De Bonis

Cyber Category

Runner up Campaign Digital Agency of the Year 2013.
Campaign Digital Agency of the Year 2012.
Ad Age Creativity A-List 2012.
Marketing Digital Agency of the Year 2011.

Orange – lead strategist on the consumer brand for 3 years, providing continuous strategic direction for the brand and business, developing all creative briefs while also supervising the day to day running of the account.
Coca Cola – developed the strategic platform behind the Real World of Coca-Cola campaign and the ‘I Wish’ brand ad specifically; as well as the brand’s positioning for the launch of mycokemusic.com.
Egg – provided continuous strategic direction for the brand and played a central role in developing the brand’s last two campaigns for Egg Money and Visa (‘Guinea pigs’).
Miller Genuine Draft – developed the global positioning and creative work for the brand across 70 markets, including ones as challenging and diverse as Russia, South Africa and China.
Other brands: Pimms, Archers, Red, Rembrandt, Unilever projects, pitches.

Account Management (’00-02) & Strategic Planning (2003)
Started in account management working primarily on the agencies’ international clients e.g. Jameson Irish Whiskey, Aprilia scooters, BFGoodrich & Kleber (Michelin Group), before moving on to the handling of French clients, e.g. Carrefour beaute (online health and beauty retailer), Air Liberte (challenger to Air France) and McDonald’s France.
A strong preference for a more strategic role became evident as I became heavily involved in new business pitches, playing a central role on all international ones and becoming the lead on the international BMW pitch projects (X3, C1, X5 facelift…). It was as a strategic planner, that I played a key role in the successful pitch for the launch of Egg in France. After launch I continued as the strategic planner for the brand, and it was within this role that I met Mother (Egg’s UK agency), who a year later asked me to join them in London

Assistant statistician in charge of managing the annual data of member countries and maintaining the largest data base within the organisation. In charge of producing the publications and adapting the programmes in order to download and manipulate the data.