Titulo | Kick the bucket |
Agência | Saatchi & Saatchi |
Campanha | Whatever you call it |
Anunciante | Marie Curie |
Marca | Marie Curie |
Data da primeira Transmissão/Publicação | 2019 / 11 |
Sector Empresarial | Associações de informação e de luta contra doenças |
Legenda | Whatever You Call It, We Should All Talk About It |
Filosofia | Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death. |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Produção de som | Factory Studios |
Audio Post Production | Finger Music |
Business Affairs | Adrian Ash |
Director de publicidade | Meredith Niles |
Redator | Ryan Price |
Redator | Sarah Heavens |
Director executivo criativo | Dan Treichel |
Chief Creative Officer | Guillermo Vega |
Director de arte | Maria Suarez-Inclan |
Planeador estratégico | Richard Huntington |
CSU Director | Rui Ferreira |
Account Management Team | Laura Battersby |
Account Management Team | Cassie Allen |
Account Management Team | Marie Deery |
Designer | Nathan Crawford |
Agência de Mídia | Opticomm |
Planejador de Mídia | Nicky Legg |
Produtora | Moth Animation |
Sound Engineer | Mark Hills |
Compositor | Craig Brown |