Mercedes Benz Middle East - "The Road to Mecca (Trailer)"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Emirados Árabes Unidos

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Marca: Mercedes Benz Middle East
País: Emirados Árabes Unidos

Anunciante: Mercedes Benz

Titulo	The Road to Mecca (Trailer)
Agência	Leo Burnett Middle East & North Africa
Campanha	The Road to Mecca
Anunciante	Mercedes Benz
Marca	Mercedes Benz Middle East
Data da primeira Transmissão/Publicação	2022 / 4
Sector Empresarial	Automóveis
Filosofia	Centuries ago, the pilgrimage to Mecca was done on the backs of camels across long and treacherous terrain. Today, it takes just a few hours in the air - quicker and more accessible than ever before, but the rich heritage and the priceless traditions of the long and immersive journey getting there on the ground have been lost with time… until now. This Ramadan, we’re proud to present The Road to Mecca - a four-part docuseries and journey for the soul, brought to you by Mercedes-Benz and produced by Leo Burnett, Publicis Emil, and Stoked. Join Captain Nabil Al Rostamani - an Emirati family man and proud commercial aviation pilot - as he embarks on a cathartic journey of self-discovery. Follow him as he leaves behind his pilot wings and hectic life to retrace the historic pilgrimage routes, on the ground and in a G-Class, exploring time, tradition, and the priceless values that have endured for generations.
Tipo de Mídia	Branded Content
Comprimento	60 seconds
Produtora	Stoked Films
Realizador	Areej Mahoumd
Director de fotografia	Pol Orpinell
Produtor executivo	Rita El Hachem
Produtor executivo	Charbel Aouad
Produtor	Elham Abi Rached
Post-production Producer	Nathalie El Boustany
Editor	Maria Malek
Sound & Music	Fadi Tabbal
Sound & Music	Sary Moussa
Vocal	Julia Sabra
Colorist	Belal Hibri
Director criativo	Tariq Ayass
Chefe de produção	Shereen Mostafa
Market Acceleration Lead	Raja Sowan
Market Acceleration Lead	Tony Kayouka
Integrated Account Director	Tiya Fazelbhoy
Integrated Account Manager	Fabienne Naggear
Arabic Editor	Abdullghfar AlKhalaf
Director assistente criativo	Anton Marais
Head of Marketing & Communications	Alexander Elsas
Marketing Manager	Yahia Zakaria
Marketing Senior Executive	Sarah Musa
Marketing Senior Executive	Haya Abu Alhaj