| Titulo | The Warming Hanger |
| Agência | Mercury360 |
| Campanha | The Warming Hanger |
| Anunciante | SAMU Social |
| Marca | Samusocial |
| Data da primeira Transmissão/Publicação | 2011 / 11 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Legenda | The warming hanger |
| História | Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter. |
| Filosofia | When times are tough, asking for money doesn’t come easily, so we had to think of an alternative. We partnered up with two dry cleaning chains and placed our clothes-donation pledge on hangers. When people picked up their clothes, they discovered our message which asked them to come back with an old coat for the homeless. |
| Problema | Each year hundreds of homeless people die of cold. With winter soon approaching and a budget close to zero, Samusocial needed a quick, inexpensive way to help them. |
| Resultado | With a total budget of 645,92euro the campaign had a total reach of 250.000 people. 90 bags of clothes were collected in less than two months and hundreds of homeless people received the help they needed this winter. |
| Tipo de Mídia | Case Study |
| Redator | George Lupeanu |
| Redator | Ruxandra Papuc |
| Director de arte | Daniel Strugariu |
| Director criativo | Ionut Rusu |
| Director executivo criativo | Liviu Turcanu |
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