| Titulo | Cupcake |
| Agência | Leo Burnett Chicago |
| Campanha | Cupcake |
| Anunciante | Kellogg's |
| Marca | Kellogg's |
| Data da primeira Transmissão/Publicação | 2011 / 8 |
| Produto | Fiber Plus |
| Sector Empresarial | Arroz, massas, verduras e cereais desidratados |
| Legenda | Taste the Plus |
| Filosofia | On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally. So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win! This spot was filmed at the Perfect Circle Cupcakery in Orange, California. |
| Tipo de Mídia | Televisão |
| Director de fotografia | Mark Plummer |
| Produção musical | Comma Music |
| Editor | Carlos Lowenstein |
| Empresa de produção | The Whitehouse London |
| Efeitos especiais | Filmworkers Club |
| Realizador | Chris Hooper |
| Produtora | Uber Content |
| Produtor | Juan Woodbury |
| Produtor executivo | Tony Wallace |
| Redator | Jimmy Pardi |
| Director de arte | Brad Hall |
| Director criativo | Derek Sherman |
| Director executivo criativo | Bob Drevney |
| Criativo / Direção de arte | Susan Credle |
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