| Titulo | The Girl Store |
| Agência | StrawberryFrog |
| Campanha | The Girl Store |
| Anunciante | Nanhi Kali Mahindra Education Trust |
| Marca | Nanhi Kali Mahindra Education Trust |
| Posted | Agosto 2011 |
| Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
| Legenda | Buy a Girl her Life Back |
| Filosofia | The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education; the most effective way to break the cycle of sex slavery and underage marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site. In the first few weeks we received over 3 million hits up-to-date, raised enough funds to send hundreds of girls to school, and received global media coverage: Forbes.com, Huffington Post, and Jezebel.com (to name a few).http://cargocollective.com/showcasegirlentry |
| Tipo de Mídia | Interatividade |
| Director criativo | Corinna Falusi |
| Redator | Justin Via |
| Director de arte | Shawna Laken |
| Designer | Ariane Irle |
| Designer | Esteban Montes |
| Designer | David Orton |
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The Girl Store
- MARCA:
- Nanhi Kali Mahindra Education Trust
- AGÊNCIA:
- StrawberryFrog