| Titulo | Pissalyzer |
| Agência | Publicis |
| Campanha | Pissalyzer |
| Anunciante | Heineken |
| Marca | McFarland |
| Data da primeira Transmissão/Publicação | 2011 / 4 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | How do you know when you've had one too many? In most cases your body will tell you. |
| Resultado | As well as creating buzz for the brand, the stunt saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed. |
| Tipo de Mídia | Ambient |
| Director criativo | Bruno Bertelli |
| Director criativo | Cristiana Boccassini |
| Redator | Michele Picci |
| Director de arte | Marco Viganò |
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