Road Safety - "Never let go"

BBDO Dublin

BBDO Dublin Dublin, Irlanda

6280

Titulo	Never let go
Agência	BBDO Dublin
Campanha	Never Let Go
Anunciante	Road Safety Authority Ireland
Marca	Road Safety
Posted	Abril 2016
Sector Empresarial	Segurança rodoviária
Legenda	When tyres lose grip, you lose everything
História	There is no component in your car that’s as likely to contribute to a crash as your tyres. The reason for this is that tyres simply aren’t on the radar. You never think about them until you need to. In a chilling piece, "Never Let Go" shows a man losing his grip with everyone close to him. In a frame that spins, as tyres do - or as a car that has been flipped in a crash does, the piece shows us just what the man has lost, providing a stark reminder that we all need to check our tyres to make sure we don't lose our grip with everything that matters to us most. It ends with the line "When tyres lose grip, you lose everything."
Tipo de Mídia	Televisão e Cinema
Comprimento	50 seconds
Mais Informações	www.irishinternational.com
Director executivo criativo	Dylan Cotter
Director de arte	Clayton Homer
Redator	Dillon Eilliott
Director de contas	Ken Kerr
Account Manager	David Power
Produtor da agência	Andrew Counihan
Client Partner	Brian Farrell
Compositor	Adam Welsh
Produtora	Moonwalk Film
Produtor	Alexis Bensa
Produtor	Gaspard Chevance
Realizador	Gioacchino Petronicce