Fabian Roser
Managing Creative Director at DDB Hamburg
Hamburg, Alemanha
TituloJonas Wresch
Agência
Campanha The Weapen
Anunciante Reporters Without Borders
Marca Reporters Ohne Grenzen
Data da primeira Transmissão/Publicação 2016
Sector Empresarial Direitos humanos
Filosofia To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process.
THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects. 
Problema All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost.
Tipo de Mídia Imprensa e publicações
Comprimento
Managing Diretor
Director criativo
Director criativo
Director de arte
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Redator
Client Services Director
Project Manager
Director executivo criativo

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