Titulo | Jonas Wresch |
Agência | DDB Hamburg |
Campanha | The Weapen |
Anunciante | Reporters Without Borders |
Marca | Reporters Ohne Grenzen |
Data da primeira Transmissão/Publicação | 2016 |
Sector Empresarial | Direitos humanos |
Filosofia | To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects. |
Problema | All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost. |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Managing Diretor | Fabian Roser |
Director criativo | Jan-Hendrik Scholz |
Director criativo | Nicolas Schmidt-Fitzner |
Director de arte | Christian Baur |
Redator | Thimon Machatzke |
Director de arte | Eva Schramm |
Director de arte | Vitali Wachramejew |
Director de arte | Pascal Rößler |
Director de arte | Quentin Frémont |
Redator | Nicolas Berg |
Client Services Director | Sönke Bruns |
Project Manager | Carolin Sonnenschein |
Director executivo criativo | Fabian Roser |