Matthéo Pressmar
directeur commercial at TBWA\PARIS
Boulogne-Billancourt, França
TituloHarmless Guns
Agência
Campanha Les Armes Inoffensives
Anunciante Dagoma
Marca Dagoma
Data da primeira Transmissão/Publicação
Sector Empresarial Impressoras e Digitalizadores
História 3D printers are a veritable revolution. It is possible to print anything at home.Unfortunately, among these items are files to print real firearms.To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless.
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