Matthéo Pressmar
directeur commercial at TBWA\PARIS
Boulogne-Billancourt, França
TituloElegance is a journey
Agência
Campanha Elegance is a journey
Anunciante Air France
Marca Air France
Data da primeira Transmissão/Publicação 2022 / 5
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.
Tipo de Mídia Televisão
Comprimento
Produção
Música
Som
Client Manager
Agency Manager
Agency Manager
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Director de arte
Redator
Creative Producer
Produção
Realizador
Produtor executivo
Chefe de produção
Pós produção
Pós produção
Editor
Music Supervision
Sound Director
Sound Engineer
Business Affairs
Business Affairs
Compositor
Intérprete
Intérprete
Arranger
Mix

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