Michael Karg

Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use Ebiquity's expertise and objective data insights to optimise their marketing expenditures and investments; including 85% of the world's biggest advertisers. Ebiquity employs over 800 people in 14 countries globally including the UK, US, Germany, France, Italy, Iberia, Russia, Singapore, China and Australia.

Ebiquity is listed at the AIM-- stock code EBQ

Travelzoo Inc. (NASDAQ: TZOO) is a global Internet media company. With more than 27 million members in North America, Europe, and Asia Pacific and 25 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel, entertainment and local companies.

As a non-executive director I serve on the audit and disclosure committees and chair the compensation committee.

My responsibilities as CEO, International include:

- P&L ownership for all of Razorfish’s markets outside of North America; annual fee revenues of over US$ 110M
- Managing around 1,100 employees in fifteen offices across eight countries (i.e., UK, France, Germany, Italy, India, China, Hong Kong, Australia)
- Defining and executing the strategy and positioning for Razorfish International
- Developing and implementing organic growth and acquisition plans
- Advising senior clients across multiple vertical industries (e.g., automotive, high-tech, IT, financial services)
- Working with internal and external partners to identify and define next generation digital services and products across technology platforms, digital media, commerce, social, and mobile
- Defining our strategic relationship with technology partners (e.g., Adobe, Hybris); under my leadership Razorfish became a top 3 Adobe partner in Australia and a top 3 Hybris partner in China

P&L responsibility
Integrating the local German office into the global Razorfish network
Defining the strategy and positioning for the local German market
Offices in Berlin and Frankfurt

P&L responsibility
Steering of selected multinational and large local clients in various sectors such as automotive, IT, telco, quick service restaurants, etc.
700 plus employees across five offices in the UK (2), France (1), Germany (2)
Strategy and positioning of agencies in EMEA
Working with internal and external partners to develop next generation digital services and products across social media, mobile, technology
Capability development
Partner management
Driving operational excellence

P&L accountability
Steering of selected multinational and large local clients in various sectors such as automotive, IT, Telco, quick service restaurants, etc.
Driving operational excellence across 17 office: UK (2), France (1), Germany (3), India (2), Singapore (1), Mainland China (3), Hong Kong (2), Australia (1), and Brazil (2)
Roughly 1,700 full time employees
Merger & acquisition evaluation and integration (e.g., eCrusade in Mainland China & Hong Kong, KitCatt Nohr in London)
Restructuring experience in Mainland China, Hong Kong, UK, Germany, Spain, Sweden, and Brazil
Strategy and positioning of agencies in EMEA and APAC
Near- and off-shoring of services to partners in Eastern Europe, Latin America, South East Asia, and China

Managed multinational client such as Vauxhall & Adam Opel (General Motors), Samsung
New business development
Interim leadership of Digitas London, UK
Restructured Digitas London, UK post de-merger with Publicis Modem London, UK
Restructured and repositioned local Razorfish agency in Madrid, Spain
Co-led post-merger integration and restructuring of Digitas Greater China

Re-located from Boston, US to London, UK in January of 2008
Led multinational clients such as Vauxhall & Adam Opel (General Motors) and Samsung
Acted as relationship lead for at&t in the US

Relationship leader of global clients such as at&t (b2b), SAP, and BayerSchering Pharma
Developed marketing strategies and programs
Designed global campaigns and executed roll-out
New business development
Crafted global marketing organisation of Bayer post merger with Schering
Developed of at&t's global b2b portal
Led 120 plus full time employees in Strategy & Analytics team in Boston & Detroit, US (roughly 20M US$ in revenues)
Co-lead Strategy & Analytics team on Microsoft
Developed audience strategies for Microsoft's key targets audiences (IT Professional, Knowledge Worker, etc.)
Designed and implemented strategies and programs targeted to IT Professionals and Decision Makers
Co-developed /enhanced/contributed to several customer research and analytics programs (including customer segmentations, the world-wide customer satisfaction study, etc.)

Led Strategy & Analysis team on General Motors brands such as Pontiac, GMC, Saab, OnStar
Developed marketing strategies and KPIs
Defined learning agenda
Built business cases

Strategy & Analytics lead of global relationship with Ericsson
Member of the Strategy & Analytics team on AT&T Wireless, Bayer Pharma, Domino's Pizza, Charles Schwab, etc.
Developed marketing strategies including loyalty programs
Designed business plans
Established KPIs and measurement plans

Advised companies like Hilti, Siemens, and Credit Suisse on customer acquisition, retention, and marketing profitability topics
Member of the research program 'Best Practice in Marketing'
Published several case studies, articles and books

Consulted Austrian and Malaysian companies on market entry strategies

Prepared recommendations for Austrian companies entering the Malaysian market

Sold corporate human resource advertisements