Aldi - "Fresh Prints (Film case)"

McCann Barcelona

McCann Barcelona Barcelona, Espanha

Prêmios

6114

Marca: Aldi
País: Espanha

Anunciante: Aldi

Titulo	Fresh Prints (Film case)
Agência	McCann Barcelona
Campanha	Fresh Prints
Anunciante	Aldi
Marca	Aldi
Data da primeira Transmissão/Publicação	2018 / 5
Sector Empresarial	Grandes armazéns, supermercados
História	We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.
Tipo de Mídia	Publicidade em jornais
Comprimento	115 seconds
Agência de Mídia	Havas Barcelona
Director executivo criativo	Jon Lavin
Director executivo criativo	Raquel Martínez
Director executivo criativo	maite carrillo
Director criativo	Fernando Cerezo
Director criativo	Jaume Rufach
Director criativo	Eduard Cubel
Director de arte	Fernando Cerezo
Director de arte	Max Gener
Redator	Monica Moro
Redator	Jon Lavin
Account Management	Eva Soler
Account Management	Kelya Rodríguez
Produtora	CRAFT
Director de fotografia	Pere Pascual
Produtor da agência	Sara Cuadrado
Produtor da agência	Raquel Aguinaga
Chief Creative Officer	Monica Moro
General Creative Director	Marta Lluciá
President of Creative Leadership Europe	Adrian Botan
Chief Creative Officer	MÃ³nica Moro
General Creative Director	Marta LLuciÃ
Executive Creative Directors	Raquel MartÃnez, Jon Lavin, Maite Carrillo
Creative Directors	Fernando Cerezo, Jaume Rufach, Eduard Cubel
copywriters	MÃ³nica Moro, Jon Lavin
Art directors	Fernando Cerezo, Max Gener
Account Team	Eva Soler, Keyla Rodriguez
Audiovisual Production	Raquel Aguinaga
Graphic Production	Sara Cuadrado
Photographer	Pere Pascual
President of Creative Leadership Europe	Adrian Botan
Entrant Company	McCANN BARCELONA
Idea Creation	McCANN MADRID
Production	CRAFT
Production	McCANN BARCELONA
Media Placement	HAVAS MEDIA
Additional Company	McCANN BARCELONA