Titulo | Tomatoes |
Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
Agência |
McCann Barcelona
|
Campanha |
Fresh Prints
|
Anunciante |
Aldi
|
Marca |
Aldi
|
Data da primeira Transmissão/Publicação |
2018 / 5
|
Sector Empresarial | Grandes armazéns, supermercados
|
História | We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was. |
Tipo de Mídia |
Imprensa e publicações
|
Agência de Mídia |
Havas Barcelona
|
Director executivo criativo |
Jon Lavin
|
Director executivo criativo |
Raquel Martínez
|
Director executivo criativo |
maite carrillo
|
Director criativo |
Fernando Cerezo
|
Director criativo |
Jaume Rufach
|
Director criativo |
Eduard Cubel
|
Director de arte |
Fernando Cerezo
|
Director de arte |
Max Gener
|
Redator |
Monica Moro
|
Redator |
Jon Lavin
|
Account Management |
Eva Soler
|
Account Management |
Kelya Rodríguez
|
Produtora |
CRAFT
|
Director de fotografia |
Pere Pascual
|
Produtor da agência |
Sara Cuadrado
|
Produtor da agência |
Raquel Aguinaga
|
Chief Creative Officer |
Monica Moro
|
General Creative Director |
Marta Lluciá
|
President of Creative Leadership Europe |
Adrian Botan
|