Paul Silburn
Advertising Creative at Bartle Bogle Hegarty
London, Reino Unido
TituloRoyal Wedding
Agência
Campanha Life is for sharing - T Mobile
Anunciante T-Mobile
Marca T-Mobile
Data da primeira Transmissão/Publicação 2011 / 4
Sector Empresarial Serviços de telecomunicações
Legenda One's Life is for Sharing
História It captures the royal couple accompanied by the full wedding party including Prince Charles and Camilla, making their way down the aisle to a choreographed dance routine.
Resultado At the end of the weekend of it's launch it stood at 4.5m views. On that same weekend, it was the number one viewed online film in the UK and even Number 36 in Egypt.
It's been shared on Facebook 46,000 times, been the subject of 200 blog posts and received 6,000 comments.While there has been strong PR and seeding this ad hasn't seen a penny of media spend! Great news for the latest in Life's for Sharing
Tipo de Mídia Viral
Produtora
Audio Post Production
Director de publicidade
Creative Partner
Director de arte
Redator
Realizador
Empresa de produção
Editor
Pós-produção
Audio Post Production

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