Paul Silburn
Advertising Creative at Bartle Bogle Hegarty
London, Reino Unido
TituloComic Relief Safety Video (2mn)
BriefBritish Airways needed a new in flight safety video - one that people would really pay attention to. They were also keen to raise money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information was created. The video is now being seen on board, worldwide,
Agência
Campanha British Airways safety video
Anunciante British Airways
Marca British Airways
PostedNovembro 2018
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História BA needed a new in flight safety video. One that people would really pay attention to. They were also keen to try and raise even more money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information and branded entertainment was created. The video is now being seen on board, worldwide, by BA’s 45M passengers and online where it’s clocked up over 9M views to date.
Tipo de Mídia Viral
Director criativo
Redator
Redator
Director de arte
Director de arte
Fotógrafo
Produtora
Realizador
Producer
Produtor da agência

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