Titulo | Dance at Liverpool Street Station |
Agência | Saatchi & Saatchi |
Campanha | Life's for sharing - T mobile |
Anunciante | T-Mobile |
Marca | T-Mobile |
Data da primeira Transmissão/Publicação | 2009 / 1 |
Sector Empresarial | Serviços de telecomunicações |
Legenda | Lifes for sharing |
História | Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the stations rush hour crowds to film the dance spectacular |
Filosofia | Lifes For Sharing. |
Problema | OBJECTIVE-Differentiate T-Mobile. ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with. INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Redator | Steve Howell |
Director de arte | Paul Silburn |
Director de arte | Kate Stanners |
Director de arte | Rick Dodds |
Planeador | Gareth Ellis |
Account Manager | James Griffiths |
Produtora | Partizan London |
Realizador | Michael Gracey |
Produtora | The Mill London |