Titulo | Pool |
Titulo (língua original) | Piscine |
Agência | CLM BBDO |
Campanha | Luxury - Mars Petfood |
Anunciante | Mars, Inc. |
Marca | Frolic |
Data da primeira Transmissão/Publicação | 2010 / 3 |
Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
Legenda | She's only with him for his biscuits |
História | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
Filosofia | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
Problema | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
Tipo de Mídia | Imprensa e publicações |
Director executivo criativo | Gilles Fichteberg |
Director executivo criativo | Jean-Francois Sacco |
Director de arte | Lucie Valloton |
Director de contas | Delphine Carpier |
Account Manager | Julien Lemoine |
Account Manager | Judith Romero |
Account Manager | Thomas Laurent |
Pós-produção | Clive Stewart |
Pós-produção | Picto |
Fotógrafo | Clive Stewart |
Art Buyer | Sylvie Etchemaité |
Print Producer | Sylvie Etchemaité |
Director de publicidade | Maud Roussel |