Esurance - "Insurance for a Modern World"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

7577

Titulo	Insurance for a Modern World
Agência	Leo Burnett Chicago
Campanha	Insurance for a Modern World
Anunciante	Esurance
Marca	Esurance
Data da primeira Transmissão/Publicação	2011 / 12
Sector Empresarial	Seguros
Legenda	Insurance for a Modern World
História	Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24.
Tipo de Mídia	Televisão
Trilha sonora	Jam Man by Chet Atkins
Efeitos especiais	MPC LDN
Planeador	Katie George
Director de contas	Susan Stefaniak
Empresa de produção	Deluxe’s Beast
Realizador	Omri Cohen
Produtora	Green Dot Films
Produtor	Matt Blitz
Produtor executivo	Ron Nelken
Redator	Eric Routenberg
Director de arte	Sarah Block
Director criativo	Eric Routenberg
Director criativo	Sarah Block
Director executivo criativo	Susan Credle
Chief Creative Officer	Susan Credle