Titulo | Insurance |
Agência | Leo Burnett Chicago |
Campanha | Insurance for a Modern World |
Anunciante | Esurance |
Marca | Esurance |
Data da primeira Transmissão/Publicação | 2011 / 12 |
Sector Empresarial | Seguros |
Legenda | Insurance for a Modern World |
História | Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24. |
Tipo de Mídia | Televisão |
Trilha sonora | Jam Man by Chet Atkins |
Efeitos especiais | MPC LDN |
Contribuição da agência | Katie George |
Director de contas | Susan Stefaniak |
Empresa de produção | Deluxe’s Beast |
Realizador | Omri Cohen |
Produtora | Green Dot Films |
Produtor | Matt Blitz |
Produtor executivo | Ron Nelken |
Redator | Eric Routenberg |
Director de arte | Sarah Block |
Director executivo criativo | Susan Credle |
Chief Creative Officer | Susan Credle |