Titulo | Id Slippers Web 2 |
Agência | Shackleton Group |
Campanha | ID Slippers |
Anunciante | Cepsa |
Marca | CEPSA |
Data da primeira Transmissão/Publicação | 2010 / 11 |
Filosofia | It is within this framework that does this new campaign, "PantuflasID" Shackleton developed by the agency, which is actually sent to each client a custom slippers for himself through a digital application created specifically for the campaign. |
Resultado | This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products. |
Tipo de Mídia | Imprensa e publicações |
Equipa criativa | Teresa Guerrero |
Equipa criativa | Jaione Erviti |
Equipa criativa | Alfredo Ustara |
Equipa criativa | Raúl Lazcano |
Equipa criativa | Antonio Herrero |
Account Manager | Cus Blesa |
Account Manager | Cristina Garcia |
Realizador | Lucía Angulo |
Director criativo | Alfonso Marian |
Digital Creative Team | Teresa Nunez |
Digital Creative Team | José Luis Diez |
Digital Creative Team | Javier Solo de Zaldívar |