| Titulo | It's In our Spirit |
| Agência | BBH Singapore |
| Campanha | It's In our Spirit: #togetherIRL |
| Anunciante | The Absolut Company |
| Marca | Absolut |
| Data da primeira Transmissão/Publicação | 2020 / 11 |
| Sector Empresarial | Bebidas espirituosas |
| História | It’s a story of 4 protagonists - Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer - who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness. |
| Filosofia | Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Produtora | Stink Films |
| Chief Creative Officer | Tad Greenough |
| MUSIC Artist | Efterklang . |
| Director de publicidade | Sina Neubrandt |
| Director criativo | Nikhil Panjwani |
| Director criativo | Gaston Soto |
| Director de publicidade | Charl Bassil |
| Director de publicidade | Filip Kiisk |
| Director de publicidade | Ylva Lundberg |
| Director de publicidade | Maxime Henain |
| Director de publicidade | Oscar Danielsson |
| Director de publicidade | Hedda Helgesen |
| Management | Joakim Borgström |
| Management | Adam Arnold |
| Management | Sascha Kuntze |
| Management | Sid Tuli |
| Equipa criativa | Stephanie Gwee |
| Equipa criativa | Sid Lim |
| Equipa criativa | Avril Chua |
| Business Leader | Lynette Chua |
| Business Leader | Grace Lee |
| Business Leader | Alicia Tiong |
| Business Leader | Paisley Wright |
| Business Leader | Fran Suffling |
| Business Leader | Marina Atanassova |
| Business Leader | Lauren Gillies |
| Estrategista | Lilli English |
| Estrategista | Faraaz Marghoob |
| Estrategista | Aarohi Dhir |
| Produtor da agência | Chong Wendi |
| Produtora | Black Sheep Studios |
| Design de imagens | Psyop |
| Realizador | Todd Mueller |
| Realizador | Kylie Matulick |
| Producer | Joe Maggiore |
| Producer | My Linh Truong |
| Producer | Noah Goldsmith |
| Producer | Andrea Panda |
| Producer | Michael Schlenker |
| Fotógrafo | GL Askew II |
| Fotógrafo | Conor McDonnell |
| Fotógrafo | Sean-Marc Lee |
More Work
SEE ALLPride 2019
- MARCA:
- Absolut Vodka
- AGÊNCIA:
- BBH
Slow the Pace
- MARCA:
- Kronenbourg
- AGÊNCIA:
- BBH