PositiveMinders - "Trailer Schizawards"

THE GOOD COMPANY

THE GOOD COMPANY Paris, França

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Marca: PositiveMinders
País: França

Anunciante: PositiveMinders

Titulo	Trailer Schizawards
Titulo (língua original)	Bande annonce Schizawards (anglais)
Agência	THE GOOD COMPANY
Campanha	The SchizAwards
Anunciante	PositiveMinders
Marca	PositiveMinders
Data da primeira Transmissão/Publicação	2024 / 3
Sector Empresarial	Segurança pública, saúde e higiene
História	In an effort to combat the misrepresentation of schizophrenia in film and media, The Good Company, in collaboration with the NGO PositiveMinders, launched an innovative awareness campaign called the SchizAwards. The campaign, unveiled on March 15 and accessible on social media and www.schizawards.com, featured a discussion analyzing portrayals of schizophrenia in film, aiming to educate the public about the realities of the disorder. Notably, Vincent Maraval, a distinguished producer known for acclaimed works such as The Artist and Blue Is the Warmest Color, championed the SchizAwards, emphasizing the importance of promoting understanding and awareness of schizophrenia. Hosted by comedian Morgane Cadignan, the SchizAwards ceremony recognized films for their portrayal of schizophrenia, with awards presented by a jury of experts including individuals living with schizophrenia, relatives, psychiatrists, directors, and actors. The jury aimed to distinguish between accurate and inaccurate representations of the disorder in cinema.
Tipo de Mídia	Viral
Comprimento	30 seconds
Mais Informações	www.schizawards.com
Director criativo	Nicolas Gadesaude
Director criativo	Hadi Hassan-Helou
Director de arte	Eva Huguet
Redator	Joelle Elhajj
Director associado de arte	Lucie Dine
Group Manager	Léna Maignan
Web Developer	Jacques Decazes
Produtor da agência	Barbara vaira
PR manager	Nicolas BRODIEZ
Realizador	Florent Sabatier
Produtor	Alexandre Meernout