Patrick Fileti
Director at Highlight Films
McMahons Point, Austrália
TituloSmall World Machines
Agência
Campanha Small World
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola
PostedJulho 2013
Sector Empresarial Bebidas carbonadas
História In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.
Go behind the scenes to learn what went into making the Small World Machines a reality: http://CokeURL.com/5df8
Tipo de Mídia Ambient
Comprimento
Mais Informações http://CokeURL.com/5df8
Realizador
Som

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started