Levi's - "Workshop"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Baixos

12665

Marca: Levi's
País: Alemanha

Anunciante: Levi Strauss & Co.

Titulo	Workshop
Agência	Wieden + Kennedy Amsterdam
Campanha	Go Forth
Anunciante	Levi Strauss & Co.
Marca	Levi's
Posted	Julho 2011
Sector Empresarial	Vestuário
Legenda	Now Is Our Time
História
Filosofia	The Levi's® Print Workshop in Berlin focuses on one specific aspect of the printmaking tradition: Silk Screen Printing. Screen printing is a traditional printing technique that has been used by artists, revolutionaries, nuns, politicians and other pioneers for centuries. The technique involves using screens made from a porous woven mesh, which are stretched over wooden frames. Parts of the mesh are covered using non-porous stencil-like forms. Using a roller, ink or other printable materials are pushed through the non-covered part of the mesh onto the printing surface (generally textile or paper), which is situated below the frame. The ink appears on the non-covered spaces and creates an image replicating the stencil shape. The Levi’s® Print Workshop is equipped with top-of-the-line screen printing tools and supplies including manual and automatic machines, computer workstations, environmentally friendly inks, premium papers in various sizes, and various other items to print on and with. The printing machines are state-of-the-art and built by Rainer Schnell, who also supplies all of the ink. Sustainability is a key component in Rainer Schnell’s approach. Every station is made to use as little energy, and few resources as possible, while never sacrificing quality. Staff composed of experienced screen printers from the Berlin community are on hand to provide creative and technical support every day.
Tipo de Mídia	Imprensa e publicações
Contribuição do anunciante	Christian Parkes
Contribuição do anunciante	Len Peltier
Contribuição do anunciante	Joshua Katz
Contribuição do anunciante	Barbara Tacchini
Director executivo criativo	Mark Bernath
Director executivo criativo	Eric Quennoy
Director criativo	Rosie Bardales
Director criativo	Alvaro Sotomayor
Director criativo	Tyler Whisnand
Director de arte	Mathew Jerrett
Redator	Sean Vij
Artista digital	Tiago Varandas
Pós produção	Martin Weigel
planner	Martin Weigel
Director de contas	Clay Mills
Director de contas	Clare Pickens
Account Manager	Jorge Fesser
Art Buyer	Andrew Koningen
Art Buyer	Annette Krutzik
Produtor	Niko Koot
Produtor	Andreas Schanzenbach
Produtor	Thamash Kestawitz
Produtor	Ronny Ullrich