Titulo | Puzzle 2 |
Agência | Leo Burnett Paris |
Campanha | Puzzle |
Anunciante | Mimi Foundation |
Marca | Mimi Foundation |
Data da primeira Transmissão/Publicação | 2010 / 12 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Legenda | Let's help cancer sufferers rebuild their image |
Filosofia | In order to heighten public awareness, the Foundation has created a number of interactive posters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does. |
Problema | The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. Its objective : to help patients rebuild their image so as to better copewith their cancer condition. |
Tipo de Mídia | Exterior |
Art Buyer | Claire Sougy |
Account Manager | Cécile Balut |
Account Manager | Jean-Marc Kuentzmann |
Redator | Hadi Hassan-Helou |
Director de arte | gonfond jerome |
Director executivo criativo | Guillaume-Ulrich Chifflot |