Dyslexia Scotland - "There's Nothing Comic About Dyslexia"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Alemanha

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Marca: Dyslexia Scotland
País: Alemanha

Anunciante: Dyslexia Scotland

Titulo	There's Nothing Comic About Dyslexia
Brief	Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics.
Agência	INNOCEAN Europe
Campanha	There's Nothing Comic About Dyslexia
Anunciante	Dyslexia Scotland
Marca	Dyslexia Scotland
Data da primeira Transmissão/Publicação	2023
Sector Empresarial	Instituições, organizações não governamentais
História	You’ve seen the memes, tweets, reels, and posts mocking Comic Sans and everyone who dares to use it. But did you know that Comic Sans actually helps people with dyslexia to read better? Yes, the most hated and despised font in the world actually has a superpower. So when our partners at Dyslexia Scotland asked for our help to raise awareness of the fact that 10% of the world’s population doesn’t have the right access to information, we knew just what to do. We threw Comic Sans at the world’s top designers and ran. And “why at them?”, you may ask. Well, designers are the ones who decide how things are presented. The problem is: they end up prioritising beautiful layouts over accessibility, and by doing so, fully exclude dyslexic people.
Tipo de Mídia	Case Study
Comprimento	123 seconds
Director executivo criativo	Ricardo Wolff
Supervisor de arte	Maso Heck
Director assistente criativo	Anna Berlin
Director assistente criativo	Andrés Andrade
Designer	Elise Chastel
Designer	Paula Santos
Diretor dos Negócios	Mark Preston
Produtor	Valeria Preisler-Vogel
Produtor	Jan Vogel
Director assistente criativo	Marcelo Pignatari
Public Relations	Ellie Botwood
Design	Daniel Brokstad
Director criativo	Daniel Brokstad
Chief Creative Officer	Gabriel Mattar
Designer	Julia Sachse
Redator	Noha Fahmy
Creative Strategy	Odile Breffa
Fotógrafo	Ragnar Schmuck
Designer	Nika Belskaia
Designer	János Hunor Vári
Chief Executive Officer (CEO)	Cathy Magee
Creative Lead	Katie Carmichael