Loctite - "Circle"

HeimatTBWA\

HeimatTBWA\ Berlin, Alemanha

7143

Titulo	Circle
Brief	At a meeting of what appears to be Alcoholics Anonymous, Alex is encouraged to tell his story. But before he can start, he bursts into tears. “I need a minute,” he says. Obligingly, the other members of the group pick up various broken objects and start repairing them. Because new 60 Seconds All Purpose Glue from Loctite can fix anything. In just one minute.
Agência	HeimatTBWA\
Campanha	When you have a minute.
Anunciante	Henkel KG
Marca	Loctite
Posted	Novembro 2016
Sector Empresarial	Tintas, protetores de madeira, pincéis, adesivos
História	An undisclosed self-help group is gathered for a meeting. One of the new members is introduced and asked to share his story with the rest of the people. He is definitely not ready and asks for a minute to gather himself. Just the minute the crowd uses to make repairs to a myriad of objects – from roller skates to vases to wall clocks – with LOCTITE 60 SECONDS.
Tipo de Mídia	Televisão
Produtora	Markenfilm Berlin GmbH
Chief Creative Officer	Guido Heffels
Director criativo	Guido Heffels
Director criativo	ricardo distefano
Director criativo	Stephen Quell
Redator	Axel Didon
Director de arte	Anthony Montagne
Director de arte	Adrian Staehelin
Produtor da agência	Alexander Münzer
Realizador	Ali Ali
Producer	Robert Tewes
Producer	Johanna Karger
Director de fotografia	Pierre Mouarkech