Sky (Games of Thrones) - "Bring Down the King"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, Nova Zelândia

Prêmios

10222

Marca: Sky (Games of Thrones)
País: Nova Zelândia

Anunciante: Sky

Titulo	Bring Down the King
Agência	DDB Group Aotearoa
Campanha	Bring Down the King
Anunciante	Sky
Marca	Sky (Games of Thrones)
Data da primeira Transmissão/Publicação	2014 / 4
Sector Empresarial	Programas e canais de televisão e rádio
História	In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares. The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.
Tipo de Mídia	Eventos
Mais Informações	bringdowntheking.com
Director de publicidade	Mike Watson
Director de publicidade	Amber Cooke
Director executivo criativo	Shane Bradnick
Director criativo	Chris Schofield
Director de arte	Adam Thompson
Redator	Rory Mckechnie
Director de contas	James Blair
Account Manager	Georgia Newton
Produtor da agência	Tania Jeram
Produtor executivo	Judy Thompson