Sumário
If you've ever uttered the words "I can't believe I ate the whole thing" or "Try it, you'll like it," you already know Howie. He wrote them for Alka Seltzer -- and both of these iconic TV commercials are in the Clio Hall of Fame.
Howie grew up at groundbreaking New York creative agencies like Doyle Dane Bernbach and Wells, Rich, Greene. In her recent autobiography, "A Big Life In Advertising," Mary Wells referred to Howie as "One of the most creative people we ever had at the agency."
Howie's experience includes major clients such as Jack in the Box (for whom his "Exploding Clown" was one of the most effective TV commercials ever produced), Nestle USA, PETCO, Miles Laboratories (Alka Seltzer), Procter & Gamble, City of Hope, Mervyn's, Chrysler, Ralston Purina, CareAmerica/Blue Shield of California and other well-known brands.